The problem you're facing
Your brand grew by accretion: a logo here, colours there, a tone elsewhere. Every medium tells a different story : and the confusion costs credibility.
Our answer
We build identity from its foundations: positioning, logo and visual system, documented brand guidelines, then adaptations across all your media : from the website to sales documents.
What LaMeDuSe Design takes care of
- Positioning and brand platform
- Logo creation or redesign
- Visual system: colours, typography, iconography
- Documented, applied brand guidelines
- Print and digital adaptations
- Reusable templates (presentations, documents)
- Source files and usage formats
Our methodology
- 1
Immersion & research
Users, usage contexts, product constraints: design starts with understanding, not drawing.
- 2
Exploration & wireframes
Sketches, wireframes and journeys tested before any pixel: structure before skin.
- 3
Design & iterations
High-fidelity mockups, clickable prototypes and iterations with your user feedback.
- 4
Handover & design system
Source files, documented components and specs ready for development.
Tools & methods
Confidentiality
Source files are yours, licences verified for all assets, and confidentiality on your unannounced projects.
Hosting & handover
Deliverables integrate with your tools; for products we develop, the group's European hosting is available.
Design evolution
Design system evolution, new screens and iterations through product versions : with the same design team.
Why LaMeDuSe Design
We've built the identities of the LaMeDuSe group's entities : Technology, Cloud, AI, Design: our identity method is proven on our own brands, not just our clients'.
Frequently asked questions
A refresh keeps earned brand equity; a full redesign is needed when the brand tells an outdated story. The initial audit determines which : with the risks of each option.
Logo and permitted usages, colour palette (with codes), typography, iconography, voice and tone, and adaptation examples. A document your teams and vendors can apply without us.
Yes: vector files, Figma sources and all usage formats. You own your identity : no dependency.
Yes: guidelines are built to extend. New media, adaptations or sub-brands: the system is documented to welcome evolution coherently.
Got a project in mind?
We support you from idea to delivery, with responsiveness and precision.